Founded in 1996 by the couple Justin Thornton and Thea Bregazzi, Preen mixes feminine flowery prints and soft frills with masculine black colour and hard textiles by hand crafting. This is where the signature destructive chic comes from.
First shown at London Fashion Week SS 2001, then moved to New York Fashion week for 5 years, the brand has returned to show in London since 2013 and is one of the most popular shows at London Fashion Week. The resort collection will be released every June, one can’t resist to say that it’s just right for summer chic.
The collection is perfect for evening occasions as seen on the British Royals who choose the Preen dress for official outings – Kate Middelton, Duchess of Cambridge unveiled a new exhibition at the Natural History Museum this summer and Princess Eugenia at the Royal Ascot, the annual racing event held at the British racecourse in Berkshire, England in August. Elegance is key but discover the effortless chic mood that would work for any occasions, really.