London Fashion Week Men’s had a makeover this season, with a new logo and art work designed by London street artist Ben Eine. There is more to what meets the eye of London Fashion Week Men’s venue 180 Strand. Not only does 180 Strand host various shows, presentations and events inside, but it is also buzzing with excitement with style and creativity outside. Here at OiKONOMOS CLUB, we take a look at what’s going on inside and outside the venue.
Renown street artist, Ben Eine who translates his distinctive art style of typography and colours launched Eine London, a premium clothing brand during LFWM SS18. The SS18 Collection ranges from tees, sweats, shirts and various accessories. All pieces of the collection feature graphics that showcase his unique typography and street art.
Among the collection there is a special limited edition Varsity Jacket, made in collaboration with Dehen1920 which is adorned with his iconic Circus Font. The pieces from the collection sport graphic prints, they also feature embroidery that come in a magnitude of bold colours from striking yellow to pastel pinks and purples.
The collection is available online and will also be dropping in Januray in Selfridges, London and in other leading retailers across Europe, USA and Japan.
Image credit: ©OiKONOMOS CLUB
There was a new addition at LFWM, “The DiscoveryLAB”. Designers such as J J.S LEE and Bethany Williams (click to read more about her presentation), held their presentations in “The DiscoveryLAB”: an experimental zone for thinkers, makers, explorers and innovators across the landscape of technology, fashion, art and performance.
J J.S LEE MAN
J J.S LEE debuted her first menswear collection for AW18 through an installation at ‘The DiscoveryLAB’. The ensembles were suspended from the ceiling at her presentation. Centering the presentation was a short film that was projected across several suspended screens.
The short film tells the story of Fionnan a young journalist and famous sportsman Jisung Park and conveys the J J.S LEE MAN through Fionnan’s emotions and events during Jisung’s interview.
NEWGEN POP UP SHOWROOM
NEWGEN back with their pop-up showroom, where designers’ collections could be seen up close and personal straight from the catwalk.